In chapter two of "Fast Food Nation", Schlosser examines Ray Kroc and Walt Disney's complicated relationship as well as their rise to fame. This chapter also considers the intricate, profitable methods of advertising to children.
Schlosser is able to depict both Ray Kroc and Walt Disney as shrewd businessmen concerned primarily, if not solely, with expanding their empires. This tale serves as a backdrop for Schlosser's real project, which is to illuminate the machination of the contemporary fast food nation. Schlosser effectively demonstrates how fast food companies offer little in terms of nutrition, while manipulating young minds in an effect to sell their products. These companies go so far as to portray themselves as trusted friends, by preying on school systems with declining revenue.
